Renasterea: Pin the Pink

In Romania, breast cancer is the number one cause of death among women. However, if discovered in an early stage, it’s 94% curable. That’s why Renasterea, the Cancer Detection Foundation wanted to make the pink ribbon the most talked about symbol of International woman’s day. An action that assaults ad breaks and streets from Romanian cities to make public aware of breast cancer, the main death cause among Romanian women.

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