LIDL - You deserve to be surprised

Because 40 years of communism left many marks over Romanians, one of them is cynicism. They don't believe in things being handed to them. Only in hard work. That's why Romania is one of the most hard working countries in Europe. LIDL, a good quality, low priced retailer, wanted to acknowledge that. And let Romanians know both that they have an ally and that they deserve to be pleasantly surprised.

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